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Thiel Insurance Group, LLC - Appleton & Kimberly


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July 10, 2025

Why Your Homeowners Coverage A Limit May No Longer Be Enough to Rebuild

Roofing

If you bought your Homeowners Insurance 15 years ago, you probably haven’t forgotten how affordable things once were. In 2010, the cost to build a new home was about $130 per square foot. Today, that number is anywhere between $225 and $300 or more.

That kind of increase can mean that the coverage amount on your Homeowners policy no longer reflects the cost to rebuild your home. If something big happens like a fire or strong storm there’s a chance your insurance may not go far enough to help you recover.

Let’s take a closer look at why costs have gone up and what that means for the coverage you carry.

The Cost to Build Has Nearly Doubled

The cost to build a home includes materials, labor, and contractor overhead. Over the past decade, all of these costs have risen. According to national building surveys, the average cost to construct a home has grown from around $130 per square foot in the early 2010s to around $250 per square foot in 2024.

There are a few reasons for this:

  • Material prices have increased, especially lumber and steel.
  • Labor shortages have made it harder to find skilled builders, which drives wages up.
  • Regulation and code changes in many areas have added to building costs.

Put simply, it’s more expensive to build a home now than it was 10 or 15 years ago. But if your Homeowners policy hasn’t been updated since that time, your insurance coverage may not reflect those higher costs.

Why That Matters After a Loss

Let’s say you insured your 2,000-square-foot home for $260,000 back when building costs were lower. That would have covered you at about $130 per square foot, which made sense at the time. But today, building that same home might cost $500,000 or more.

If your home were to be severely damaged or destroyed by a covered loss, such as a fire or windstorm, your policy might fall short of what it takes to rebuild it. And that’s a hard lesson to learn when you’re already going through something stressful.

Depending on your policy, you may have some built-in protection like inflation adjustments or extended replacement coverage. But these features have limits. In some cases, they may not keep pace with the steep jump in actual construction costs.

Partial Losses and the Co-Insurance Clause

Even if you don’t lose your whole home, the amount of insurance you carry can still affect your claim. That’s because of something called co-insurance — a term that may appear in your Homeowners policy.

Co-insurance kicks in during partial losses. It’s a formula used to determine how much the insurer will pay based on how well your coverage matches the value of your home. In simple terms, it looks like this:

Actual Coverage / Required Coverage × Loss = Claim Payment

So, if you’re only carrying half of what you should have, you might only get half the amount needed to make repairs — even for a smaller claim.

This can come as a surprise to many homeowners, especially if they haven’t looked at their policy in years.

How to Know If You’re Underinsured

One of the easiest ways to find out if your coverage is up to date is to talk with your insurance agent. A good agent is someone who listens, understands your concerns, and can help walk you through your options in plain language.

They can usually provide an updated estimate of what it would cost to rebuild your home based on your location, square footage, and current construction costs. From there, you can decide whether to adjust your coverage or explore policy features that may better fit your needs.

If you’ve added on to your home, finished a basement, or made any major upgrades, it’s especially important to make sure your insurance reflects those changes.

When Was the Last Time You Reviewed Your Policy?

Many people purchase Homeowners Insurance when they first buy a home and then don’t look at it again unless something goes wrong. But a lot can change in a few years — and even more in a decade or longer.

If it’s been a while since you reviewed your policy, you may want to set aside a few minutes to go over it. Think of it as a financial checkup — something that helps keep you on track and protects what matters most.

Even if you’re not sure what to look for, your agent can help you review your policy and explain anything that doesn’t make sense.

A Small Step That Can Make a Big Difference

Insurance is more than just checking a box. It’s a way to help ensure that your home and everything lost in a covered event can be rebuilt, repaired, or replaced.

To help keep your coverage in line with today’s building costs, some insurance companies are offering Guaranteed Building Cost as an optional endorsement. If one has this coverage and no improvements exceeding a certain amount have been made to the house, the company guarantees that it will rebuild regardless of the cost. Others offer an increased cost endorsement, 120% being the least, 125-140% common, while some are as high as 150%.

In Summary

If the cost of building a home has doubled, but your insurance hasn’t changed, it may be time to update your policy. With the right information and a helpful agent on your side, you can feel more confident knowing you’ve taken steps to protect what’s important.

Author

  • Boyd Thiel
    Boyd Thiel

    Boyd Thiel is an agent at Thiel Insurance Group. He can be reached at 920-788-4131.

    View all posts

Article by Boyd Thiel / Homeowners

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Amanda was a great agent to work with. So friendly and efficient. I'm glad I switched to this company! Thank you!!
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We are switching our insurances. Amanda is wonderful to work with!
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We had such a wonderful experience working with Mason at Thiel Insurance Group! I recently accompanied my in-laws to switch their auto, home, and boat insurance, and Mason made the entire process so easy and stress-free. He was incredibly friendly, knowledgeable, patient, and accommodating. He took the time to explain everything thoroughly, answered all of our questions, and made sure we understood the coverage options. He was also very easy to communicate with and always accessible when we needed him. Best of all, he was able to save my in-laws $1,400 on their insurance for four vehicles, their home, and their boat, all while getting them excellent coverage! It’s refreshing to work with someone who genuinely cares about finding the best options for their clients rather than just making a sale. We truly appreciated his honesty, professionalism, and outstanding customer service. I highly recommend Mason and Thiel Insurance Group to anyone looking for insurance. Thank you, Mason, for making this such a positive experience!
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I want to thank Thiel Insurance and Cindy for the help we had on July 27th, 2026, the Appleton tornado. I called right away and Cindy answered. Phone lines were really sketchy, but she certainly understood what was happening. She immediately processed a claim for us and left a nice message to say she had done so. I was so thankful that she initiated the claim and the next day we were able to get things rolling. I just wanted to make sure my thanks were given to Thiel Insurance and Cindy for quick action. Sincerely, The Pergande Family
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Amanda was lovely to work with! I needed help changing my car insurance and she was able to guide me through the whole process and put together a quote for me that was exactly what I needed. I appreciate her kindness in answering all of my questions. I would highly recommend working with her!
Kristin M.
3 weeks ago
I have had nothing but good experiences when I contact Thiel Insurance. My questions are always promptly answered, and in a way that I can understand. I will never go back to trying to find insurance by myself off the Internet!
Nathan S.
3 weeks ago
Chloe was a consummate professional from start to finish. As a first-time homeowner, I knew I needed a homeowner’s insurance policy. Chloe not only helped me get a homeowner’s policy but also helped me to bundle that policy with a new auto policy and also an umbrella policy get better rates one each while also helping me cancel my renters insurance on my prior policy. Chloe also assisted in communications with my lender institution. It truly was a one-stop shop. Chloe communicated with me every step of the way, was always willing to answer questions, and provided frequent updates. She made purchasing insurance easy. I would easily recommend her services to others.
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I have had Thiel home and auto insurance for about 10 years. Their customer service has been warm, friendly, and very helpful. When our condo insurance rates kept going up, I knew Thiel insurance could help. Hunter was able to find some alternative providers and now we are saving thousands a year. That has made our HOA very happy!
Paeton Van A.
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Amanda was incredibly helpful finding the right plan for my needs during a very busy week. She worked hard behind the scenes for me and was able to meet my tight deadline and work with my schedule to get everything signed in time.
Ryan T.
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Hunter was extremely helpful for setting up my general liability and workers comp insurance for my home services business. He answered all of my questions and made the whole process extremely simple and easy. I highly recommend Hunter and Thiel Insurance Group
Kaleb W.
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Amanda was very quick to respond in all aspects of this process. I was taken care of and appreciate it very much.
Savanna
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Fast, simple, and easy from start to finish. I ended up with more coverage for a better price. Couldn’t have asked for a better experience.
Michael N.
1 month ago
Awesome company to work with, professional and easy to get setup with business insurance. Will definitely recommend to others and will continue to work with.
amy T.
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Hunter Thiel did a great job helping me with insurance. It was a smooth process and he helped me save money too
Landon M.
1 month ago
I reached out to Thiel for a business insurance quote, utilizing the website contact form, and I received a phone call from Hunter within an hour or two. Hunter was very informative with the various options available and once I provided some additional information, he was able to give me a verbal quote that we finalized a few days later with an in-person meeting. I was impressed with the response time and how quickly we were able to move through the process. Hunter and the rest of the Thiel staff are also very friendly and easy to communicate with. I had done some previous research on average prices and coverage amounts for my line of business (excavation contractor), and felt like the prices quoted were fair, especially with the amount of coverage that Thiel is able to provide. All in all, it has been a great experience so far and I would highly recommend them to other potential customers.
ben D.
2 months ago
Saved me 7000 on my trucking insurance!!
Jeff M.
2 months ago
Hunter Thiel was absolutely great to work with. He made the process of getting new home and auto insurance extremely easy and straightforward, and he also helped me get life insurance set up. He took the time to explain everything clearly, answered all of my questions, and made sure I understood exactly what I was getting. What really stood out to me was how responsive and helpful Hunter was throughout the entire process. I never felt pressured or like I was just another policy. He actually took the time to understand what I needed and made sure I was properly covered while still getting me a great value. I’d highly recommend Hunter to anyone looking for an insurance agent. Professional, knowledgeable, easy to work with, and genuinely cares about his clients. Great experience all around!
TM S.
2 months ago
Amanda made this process a breeze. From responding to my request for a quote, to walking me through the information and finalizing it all. It was so much easier than I expected. Thank you Amanda!!!
TA K.
2 months ago
I wish I could give them 10 stars... gave EXCEPTIONAL help post Tornado damage with our policy. So grateful for a company that is really there for people. THANK YOU
Tim N.
2 months ago
Mason is a star ⭐
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Rheda S.
2 months ago
Did a full coverage review. Hunter was thoroughly, professional and great to work with

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Thiel Insurance Group, LLC

An independent insurance agency serving the Fox Valley since 1960. Thiel Insurance Group, LLC BBB Business Review

Appleton Location

Thiel Insurance Group, LLC
620 N. Richmond St
Appleton, WI 54911
Phone: 920-739-6241
Fax: 920-739-3591

Kimberly Location

Thiel Insurance Group, LLC
122 W. Kimberly Ave
Kimberly, WI 54136
Phone: 920-788-4131 
Toll-Free: 866-788-4131 
Fax: 920-788-6795

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