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Thiel Insurance Group, LLC - Appleton & Kimberly


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Appleton: 920-739-6241
Kimberly: 920-788-4131
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Motorcycle Insurance

Young man riding his motorcycle

For many Wisconsin residents, riding a motorcycle is part transportation and part recreation. It can mean a summer ride through the Fox Valley, a weekend trip or simply getting outside on a nice day.

But motorcycles also have risks that are different from those of cars and trucks.

That is why having the right Motorcycle Insurance deserves some attention.

Thiel Insurance Group serves motorcycle owners throughout Appleton, Kimberly, and the surrounding Fox Valley. The agency has offices in Appleton and Kimberly and specifically offers insurance for motorcycles, snowmobiles, ATVs, UTVs, boats and other recreational vehicles.

Is Motorcycle Insurance Required in Wisconsin?

Yes.

The Wisconsin Office of the Commissioner of Insurance states, “Every person operating a motorcycle in Wisconsin must have liability insurance at a minimum.”

Wisconsin’s minimum Liability Insurance limits are:

  • $10,000 for property damage
  • $25,000 for injury or death of one person
  • $50,000 for injury or death of more than one person

The state also requires riders to carry proof of insurance.

Meeting the state minimum, however, does not necessarily mean you have enough insurance for your situation.

Why Higher Liability Limits May Make Sense

Liability Insurance is intended to help protect you when you are legally responsible for bodily injury or property damage to someone else, subject to your policy.

Consider a serious accident involving another vehicle.

Medical bills, vehicle damage and other costs could quickly exceed Wisconsin’s minimum Liability Insurance limits.

The Wisconsin Office of the Commissioner of Insurance warns that the minimum limits “may not be enough to protect your personal assets” from the cost of a claim.

For that reason, some motorcycle owners choose higher Liability limits.

The right amount depends on your financial situation, the motorcycle you ride, and how much risk you are comfortable keeping yourself.

Collision Coverage

Collision Coverage generally addresses damage to your motorcycle caused by a covered collision.

For example, you could lose control on a curve and damage the motorcycle. Or you could collide with another vehicle.

If Collision Coverage applies, the policy may help with covered damage after you meet the deductible and other policy terms.

If you financed your motorcycle, the lender may also have insurance requirements.

Comprehensive Coverage

Comprehensive Coverage generally covers certain types of damage not caused by a collision.

Depending on the policy, this can include risks such as theft, fire, vandalism and certain weather-related damage.

This coverage can be particularly important for motorcycles because theft can be a concern.

If someone steals your motorcycle, Liability Insurance generally would not replace the bike. Comprehensive Coverage may provide protection if theft is a covered loss.

Your deductible and policy limits still apply.

Uninsured Motorist Coverage

Another concern is the other driver.

A motorcycle rider can be involved in a crash caused by a driver who has no insurance.

The Wisconsin Office of the Commissioner of Insurance notes that motorcycle policies can include Uninsured Motorist Coverage.

This coverage may help with certain injuries caused by an uninsured driver, depending on the policy.

Underinsured Motorist Coverage may also be worth discussing when another driver has insurance but does not have enough coverage for a serious injury claim.

Ask your agent to explain these options and how they apply to your situation.

Medical Payments Coverage

Most Motorcycle Insurance policies offer Medical Payments Coverage.

This coverage can provide another source of protection for certain medical expenses following an accident, subject to the policy.

The amount of coverage can vary.

Your health insurance may also be involved in paying medical expenses, so it is useful to understand how the different types of insurance may work together.

What Makes Motorcycle Insurance Different?

Motorcycles have some of the same insurance needs as cars.

Both may need Liability Insurance. Both may have Collision, Comprehensive, and Uninsured Motorist Coverage. Both have deductibles, limits and policy conditions.

But there are important differences.

A motorcycle offers much less physical protection for the rider than a passenger vehicle. Motorcycles can also be easier to steal and may have expensive custom parts.

How you use the motorcycle matters, too.

A bike used for daily transportation may have a different risk than one used only on occasional weekends.

The type of motorcycle matters as well. A touring bike, cruiser, sport bike or classic motorcycle can have different values and uses.

These factors should be discussed when selecting coverage.

Custom Parts and Accessories

Many motorcycle owners add equipment after purchasing the bike.

Examples include:

  • Saddlebags
  • Custom seats
  • Windshields
  • Chrome parts
  • Custom wheels
  • Exhaust systems
  • Audio equipment
  • Performance parts
  • Custom paint

Do not assume that every aftermarket part receives the same coverage as factory equipment.

If you have invested a significant amount in your motorcycle, tell your agent about those improvements.

Depending on the policy, additional coverage may be available for certain custom parts or accessories.

Motorcycle Trailers and Other Equipment

Some riders use trailers to transport their motorcycles.

That creates another insurance question.

The trailer itself may need its own coverage, and equipment stored inside it may have different coverage than the motorcycle.

If you regularly transport your bike, explain how you use the trailer and what you carry.

This gives your agent a better picture of the risks you need to consider.

Storing Your Motorcycle for Winter

Wisconsin motorcycle owners often put their bikes into storage during the colder months.

Even when you are not riding, the motorcycle can still face risks such as theft, fire or other damage.

Some riders consider changing coverage during the winter. Before doing so, talk with your insurance agent about what protection would remain in place.

A change that saves money during storage could also affect your protection if something unexpected happens.

Motorcycle Insurance and Your Other Vehicles

Many motorcycle owners also have Auto Insurance, Homeowners Insurance or other recreational vehicles.

Thiel Insurance Group offers insurance for motorcycles along with Auto Insurance, Homeowners Insurance, boats, ATVs, UTVs, snowmobiles, and other vehicles.

Discussing all of your policies together can help identify possible gaps.

Depending on the insurance company, you may also qualify for a multi-policy discount when you place more than one policy with the same carrier.

Still, the cheapest combination is not necessarily the right combination. Coverage limits, deductibles and exclusions deserve attention as well.

Why Choose an Independent Insurance Agency?

You can buy Motorcycle Insurance directly from an insurance company or through an insurance agency.

A captive agency generally represents one insurance company. That means its choices are limited to that company’s products and pricing.

An independent agency can work with more than one insurance company.

Thiel Insurance Group describes itself as an independent insurance agency serving the Fox Valley since 1960. Its website also lists multiple insurance companies with which it works.

This can give you more choices when comparing Motorcycle Insurance.

It does not mean an independent agency can promise the lowest price. Rates and eligibility vary by company and customer.

The value is having a local agent who can compare available options and help explain the differences.

Motorcycle Insurance in Appleton and Kimberly

Thiel Insurance Group has local offices at 620 N. Richmond St. in Appleton and 122 W. Kimberly Ave. in Kimberly. The Appleton office can be reached at 920-739-6241, while the Kimberly office can be reached at 920-788-4131.

Local agents can listen to your concerns and answer questions about your Motorcycle Insurance. They can also help you consider how your motorcycle fits with your Auto Insurance and other policies.

Get a Motorcycle Insurance Quote

Whether you are buying your first motorcycle, replacing an older bike or reviewing your current policy, Thiel Insurance Group can help you look at your options.

You can contact the agency by phone, email, or online form to request a quote.

Working with a local independent insurance agency may give you more choices than working with a captive agency that represents only one insurance company. Thiel Insurance Group can compare available options based on your motorcycle, how you use it and the type of protection you are looking for.

Contact Thiel Insurance Group today for a Motorcycle Insurance quote in Appleton, Kimberly or the surrounding Fox Valley.

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Thiel Insurance Group, LLC5.0
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allison N.
1 day ago
Amanda was a great agent to work with. So friendly and efficient. I'm glad I switched to this company! Thank you!!
Andrew C.
2 days ago
We are switching our insurances. Amanda is wonderful to work with!
Briana D.
3 days ago
Amanda was incredibly helpful getting our insurance expedited so we could close on our new home. Her communication and diligence in completing our requests were excellent.
Zoua L.
4 days ago
We had such a wonderful experience working with Mason at Thiel Insurance Group! I recently accompanied my in-laws to switch their auto, home, and boat insurance, and Mason made the entire process so easy and stress-free. He was incredibly friendly, knowledgeable, patient, and accommodating. He took the time to explain everything thoroughly, answered all of our questions, and made sure we understood the coverage options. He was also very easy to communicate with and always accessible when we needed him. Best of all, he was able to save my in-laws $1,400 on their insurance for four vehicles, their home, and their boat, all while getting them excellent coverage! It’s refreshing to work with someone who genuinely cares about finding the best options for their clients rather than just making a sale. We truly appreciated his honesty, professionalism, and outstanding customer service. I highly recommend Mason and Thiel Insurance Group to anyone looking for insurance. Thank you, Mason, for making this such a positive experience!
Sue P.
2 weeks ago
I want to thank Thiel Insurance and Cindy for the help we had on July 27th, 2026, the Appleton tornado. I called right away and Cindy answered. Phone lines were really sketchy, but she certainly understood what was happening. She immediately processed a claim for us and left a nice message to say she had done so. I was so thankful that she initiated the claim and the next day we were able to get things rolling. I just wanted to make sure my thanks were given to Thiel Insurance and Cindy for quick action. Sincerely, The Pergande Family
Mitchell O.
2 weeks ago
Brielle P.
2 weeks ago
Amanda was lovely to work with! I needed help changing my car insurance and she was able to guide me through the whole process and put together a quote for me that was exactly what I needed. I appreciate her kindness in answering all of my questions. I would highly recommend working with her!
Kristin M.
2 weeks ago
I have had nothing but good experiences when I contact Thiel Insurance. My questions are always promptly answered, and in a way that I can understand. I will never go back to trying to find insurance by myself off the Internet!
Nathan S.
3 weeks ago
Chloe was a consummate professional from start to finish. As a first-time homeowner, I knew I needed a homeowner’s insurance policy. Chloe not only helped me get a homeowner’s policy but also helped me to bundle that policy with a new auto policy and also an umbrella policy get better rates one each while also helping me cancel my renters insurance on my prior policy. Chloe also assisted in communications with my lender institution. It truly was a one-stop shop. Chloe communicated with me every step of the way, was always willing to answer questions, and provided frequent updates. She made purchasing insurance easy. I would easily recommend her services to others.
James S.
4 weeks ago
Teresa Van L.
1 month ago
I have had Thiel home and auto insurance for about 10 years. Their customer service has been warm, friendly, and very helpful. When our condo insurance rates kept going up, I knew Thiel insurance could help. Hunter was able to find some alternative providers and now we are saving thousands a year. That has made our HOA very happy!
Paeton Van A.
1 month ago
Amanda was incredibly helpful finding the right plan for my needs during a very busy week. She worked hard behind the scenes for me and was able to meet my tight deadline and work with my schedule to get everything signed in time.
Ryan T.
1 month ago
Hunter was extremely helpful for setting up my general liability and workers comp insurance for my home services business. He answered all of my questions and made the whole process extremely simple and easy. I highly recommend Hunter and Thiel Insurance Group
Kaleb W.
1 month ago
Amanda was very quick to respond in all aspects of this process. I was taken care of and appreciate it very much.
Savanna
1 month ago
Fast, simple, and easy from start to finish. I ended up with more coverage for a better price. Couldn’t have asked for a better experience.
Michael N.
1 month ago
Awesome company to work with, professional and easy to get setup with business insurance. Will definitely recommend to others and will continue to work with.
amy T.
1 month ago
Hunter Thiel did a great job helping me with insurance. It was a smooth process and he helped me save money too
Landon M.
1 month ago
I reached out to Thiel for a business insurance quote, utilizing the website contact form, and I received a phone call from Hunter within an hour or two. Hunter was very informative with the various options available and once I provided some additional information, he was able to give me a verbal quote that we finalized a few days later with an in-person meeting. I was impressed with the response time and how quickly we were able to move through the process. Hunter and the rest of the Thiel staff are also very friendly and easy to communicate with. I had done some previous research on average prices and coverage amounts for my line of business (excavation contractor), and felt like the prices quoted were fair, especially with the amount of coverage that Thiel is able to provide. All in all, it has been a great experience so far and I would highly recommend them to other potential customers.
ben D.
2 months ago
Saved me 7000 on my trucking insurance!!
Jeff M.
2 months ago
Hunter Thiel was absolutely great to work with. He made the process of getting new home and auto insurance extremely easy and straightforward, and he also helped me get life insurance set up. He took the time to explain everything clearly, answered all of my questions, and made sure I understood exactly what I was getting. What really stood out to me was how responsive and helpful Hunter was throughout the entire process. I never felt pressured or like I was just another policy. He actually took the time to understand what I needed and made sure I was properly covered while still getting me a great value. I’d highly recommend Hunter to anyone looking for an insurance agent. Professional, knowledgeable, easy to work with, and genuinely cares about his clients. Great experience all around!
TM S.
2 months ago
Amanda made this process a breeze. From responding to my request for a quote, to walking me through the information and finalizing it all. It was so much easier than I expected. Thank you Amanda!!!
TA K.
2 months ago
I wish I could give them 10 stars... gave EXCEPTIONAL help post Tornado damage with our policy. So grateful for a company that is really there for people. THANK YOU
Tim N.
2 months ago
Mason is a star ⭐
Patrick S.
2 months ago
Rheda S.
2 months ago
Did a full coverage review. Hunter was thoroughly, professional and great to work with

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Thiel Insurance Group, LLC

An independent insurance agency serving the Fox Valley since 1960. Thiel Insurance Group, LLC BBB Business Review

Appleton Location

Thiel Insurance Group, LLC
620 N. Richmond St
Appleton, WI 54911
Phone: 920-739-6241
Fax: 920-739-3591

Kimberly Location

Thiel Insurance Group, LLC
122 W. Kimberly Ave
Kimberly, WI 54136
Phone: 920-788-4131 
Toll-Free: 866-788-4131 
Fax: 920-788-6795

Hours

Mon – Thur:
8:00 – 5:00
Friday 8:00 – 3:00
Saturday and Sunday Closed
Most Anytime by Appointment

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