• Home
  • About
  • Service
    • Mortgage & Lienholders
  • Client Portal
  • Locations
    • Appleton
    • Kimberly
  • Personal Insurance
    • Auto Insurance
    • Home Insurance
    • Watercraft Insurance
    • ATVs, Campers, Cycles, etc.
    • Life Insurance
    • Pet Insurance
    • Self Defense Liability
  • Commercial Insurance
    • Business Insurance Quote
    • Contractors Insurance
    • Trucking Insurance
  • Reviews
  • Blog
  • Contact us

Thiel Insurance Group, LLC - Appleton & Kimberly


Get a Quote!
Appleton: 920-739-6241
Kimberly: 920-788-4131

April 10, 2025

Important Changes in Homeowners Insurance: What You Need to Know About Roof Coverage & Wind/Hail Deductibles

Roofer

As insurance agents, one of the most important conversations we’ve been having with homeowners lately revolves around changes in their homeowners insurance policies, specifically regarding how their roofs are covered and what deductibles apply for wind and hail damage. Over the past few years, we’ve seen a noticeable shift in how many insurance companies structure these policies. Unfortunately, many of these changes can fly under the radar if you aren’t paying close attention to your renewal documents.

Let’s examine what’s happening, why it matters to you, and what steps you should take to stay informed and protected.

Why Are These Changes Happening?

The short answer is: rising costs. Severe weather events have become more frequent and more destructive in many parts of the country. In areas prone to windstorms, hailstorms, and tornadoes, insurance companies have experienced an unprecedented increase in claims related to roof damage. As a result, many carriers have adjusted their policy language to better manage risk and offset mounting losses.

These adjustments aren’t necessarily new, but in the past two years, we’ve seen a significant number of insurance companies across the country implementing new conditions, exclusions, and coverage limitations—especially when it comes to how your roof is insured and what you’ll pay out-of-pocket if your home is damaged by wind or hail.

Understanding Wind & Hail Deductibles

One of the biggest changes you might notice on your renewal is how the deductible applies to wind and hail claims.

In the past, most homeowners policies carried a flat, fixed deductible—something like $1,000 or $1,500—regardless of the cause of loss. Today, many insurance carriers are separating out wind and hail damage with a percentage-based deductible. This means that instead of paying a set amount, your deductible is calculated based on the insured value of your home.

For example, if you have a 1% wind/hail deductible and your home is insured for $400,000, your deductible for a wind or hail claim would be $4,000. Some policies may even require a 2% or higher deductible, depending on where you live and the insurance carrier.

That’s a significant change and can result in thousands of dollars in out-of-pocket expenses if your roof is damaged in a storm.

Actual Cash Value (ACV) vs. Replacement Cost (RC)

Another important shift that’s taking place involves how insurance companies pay for roof damage. This is especially true when it comes to asphalt shingle roofs, which are the most common type of roofing in the U.S.

Historically, most policies offered Replacement Cost Coverage (RC), which pays to repair or replace your roof without factoring in depreciation. In other words, if your 10-year-old roof was damaged in a hailstorm, your insurance would pay to replace it with a brand-new roof (minus your deductible).

However, more and more insurance companies are now moving to Actual Cash Value (ACV) coverage for roofs—particularly older roofs or those made of asphalt shingles. Under ACV, the payout for a roof claim is reduced based on the age and condition of your roof at the time of the loss. So, if your roof is 10, 15, or 20 years old, you could receive significantly less money after a claim, even if your roof is a total loss.

Some companies are even applying a roof schedule, which clearly outlines how much coverage decreases each year as your roof ages. Others may exclude cosmetic damage from wind or hail entirely—meaning they’ll only pay if the damage affects the structural integrity of the roof, not just its appearance.

Why You Need to Read Your Policy Renewal

Here’s the part we can’t stress enough: These changes aren’t always clearly communicated. They’re usually detailed in your annual renewal packet in the form of endorsements, exclusions, or changes in conditions. Unfortunately, many policyholders either don’t read these documents carefully or don’t fully understand what’s changed.

We strongly encourage you to review your policy renewal each year, particularly the sections that talk about deductibles and roof coverage. If you notice new terms like ACV on Roofs, Wind/Hail Deductible, or Roof Schedule Endorsement, that’s your signal to dig deeper or give your insurance agent a call.

These changes can have a major financial impact on you after a storm. The last thing you want is to find out you’re underinsured—or facing a large out-of-pocket expense—after you’ve filed a claim.

We’re Here to Help

Insurance policies aren’t always the easiest documents to read, and we understand that the fine print can be confusing or overwhelming. That’s why we’re here. It’s our job to help you understand exactly what’s covered—and what’s not—so you can make informed decisions about your protection.

If you have any questions about your homeowners policy, your roof coverage, or any recent changes you’ve noticed in your renewal, don’t hesitate to reach out. Whether you want us to review your policy, explain your deductible, or walk you through the difference between ACV and Replacement Cost, we’re happy to help.

The more you know about your coverage today, the fewer surprises you’ll face tomorrow.

Author

  • Boyd Thiel
    Boyd Thiel

    Boyd Thiel is an agent at Thiel Insurance Group. He can be reached at 920-788-4131.

    View all posts

Article by Boyd Thiel / Homeowners

Insurance can be confusing at times and everyone's needs are different. If you have questions regarding coverage, pricing, or anything else related to insurance, send us an email or give us a call.

If you'd like to get a free, no-obligation quote, all you have to do is ask!

Contact Thiel Today!

Get a Quote!
Refer a Friend!
Thiel Insurance Group, LLC5.0
Based on 1030 reviews
See all reviews
review us on
ben D.
5 days ago
Saved me 7000 on my trucking insurance!!
Jeff M.
1 week ago
Hunter Thiel was absolutely great to work with. He made the process of getting new home and auto insurance extremely easy and straightforward, and he also helped me get life insurance set up. He took the time to explain everything clearly, answered all of my questions, and made sure I understood exactly what I was getting. What really stood out to me was how responsive and helpful Hunter was throughout the entire process. I never felt pressured or like I was just another policy. He actually took the time to understand what I needed and made sure I was properly covered while still getting me a great value. I’d highly recommend Hunter to anyone looking for an insurance agent. Professional, knowledgeable, easy to work with, and genuinely cares about his clients. Great experience all around!
Savanna
1 week ago
Fast, simple, and easy from start to finish. I ended up with double the coverage for a better price. Couldn’t have asked for a better experience!
TM S.
1 week ago
Amanda made this process a breeze. From responding to my request for a quote, to walking me through the information and finalizing it all. It was so much easier than I expected. Thank you Amanda!!!
TA K.
2 weeks ago
I wish I could give them 10 stars... gave EXCEPTIONAL help post Tornado damage with our policy. So grateful for a company that is really there for people. THANK YOU
Tim N.
3 weeks ago
Mason is a star ⭐
Patrick S.
3 weeks ago
Rheda S.
4 weeks ago
Did a full coverage review. Hunter was thoroughly, professional and great to work with
Cody B.
4 weeks ago
Mason helped me find better coverage at a much better rate than I had before. He answered any questions that I had and was always willing to run through different quotes to see how the numbers compared. Highly recommend!
Brian F.
1 month ago
Angie is great ! Very knowledgeable and easy to work with. All of the folks at Thiels have been terrific to deal with over the past 15 years.
Levi W.
1 month ago
Chloe was a huge help in getting me set up with a new auto and renter’s policy - She found me BETTER coverage at a LOWER cost than my previous policy! Thanks so much for your help!!
Nathan H.
1 month ago
I came in with concerns about a prior agency and was looking to reduce my insurance costs. Hunter was able to help me get nearly identical coverage for significantly less. Very happy and looking forward to working with them going forward.
Sarah
2 months ago
They were able to get pricing that is Infinitely Better than I had previously been paying for my car insurance. Like $1,200 LESS A YEAR better. They have also made it a super chill and an easygoing experience for me. They were able to answer all the questions I had and make it understandable for me. I highly recommend! (Thank you, Hunter!)
itsmeee
2 months ago
Thank you so much Amanada for the fast response!
Heather L.
2 months ago
Hunter was personable and helpful in explaining and answering any questions I had. Additionally, he was able to provide vehicle insurance at half the cost of my previous policy for the same amount of coverage. I highly recommend giving Thiel a call!
Diane S.
2 months ago
We been with Boyd since he started and been very happy in the way he helped us with our insurance needs
Milagros C.
2 months ago
J V.
2 months ago
Jarret was great to work with! He was very knowledgeable and responded to all of my questions almost immediately. He also explained everything thoughroly and in easy to understand terms. Start to finish my new policy was set up in less than 2 days and I'm now saving over $1000 per year!
Jeff B.
2 months ago
Hunter and Theil Group helped us with a tricky cross country move and new property purchase. They were efficient, quick, and had great communication. I would highly recommend them.
Jonah K.
2 months ago
Hunter has been so helpful with me and very patient with me on the phone helped save me 3500$ a year on my policy and added a vehicle. Will be recommending to all my friends
Lola S.
2 months ago
Enjoy working with Thiel Insurance Group. We are confident the products presented are in our best interest. All of our questions are always answered promptly and completely. Thiel Insurance Group protects us very well.
Lexi M.
2 months ago
We have had an outstanding experience working with Thiel Insurance Group for over 10 years! They take the time, year after year, to understand our needs and find us the best home and auto insurance coverage at a great value. What has stood out most recently is how much they care about making sure our growing family is protected. They patiently walked us through our life insurance options and helped us choose the best policy to protect our new baby. The entire process was stress-free, thorough, and personalized. We truly felt like they had our family’s best interests at heart. I highly recommend them to anyone looking for a knowledgeable, trustworthy, and responsive independent insurance agent!
ppc4 P.
2 months ago
Used Thiel Insurance for Home & Auto. Hunter was very on top of his stuff and was able to answer every question immediately on the phone call. Definitely recommend.
Collin P.
2 months ago
Super professional and real personalities to talk to. Unlike the huge agencies that treat you like a number.
Tessa J.
2 months ago
Thiel insurance group has been my insurance agent for the last several years for my business insurance, personal auto and home insurance, and life insurance policies. They are always responsive, friendly, and always have my best interest in mind. highly recommend!!

AAA Membership!

AAA Membership

Proud Member of…

Pet Insurance?

That's right. Health insurance for your pet can save you thousands.

Syra

Get a Quote!

Thiel Insurance Group, LLC

An independent insurance agency serving the Fox Valley since 1960. Thiel Insurance Group, LLC BBB Business Review

Appleton Location

Thiel Insurance Group, LLC
620 N. Richmond St
Appleton, WI 54911
Phone: 920-739-6241
Fax: 920-739-3591

Kimberly Location

Thiel Insurance Group, LLC
122 W. Kimberly Ave
Kimberly, WI 54136
Phone: 920-788-4131 
Toll-Free: 866-788-4131 
Fax: 920-788-6795

Hours

Mon – Thur:
8:00 – 5:00
Friday 8:00 – 3:00
Saturday and Sunday Closed
Most Anytime by Appointment

Follow Us

Facebook Icon LinkeIn Icon YouTube Icon

Copyright © 2026 - Thiel Insurance Group, LLC - Legal - Privacy Policy - Sitemap