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Thiel Insurance Group, LLC - Appleton & Kimberly


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May 14, 2026

Extra Expense Coverage

Book store fire

Most entrepreneurs understand the importance of commercial property insurance. It’s the safety net that repairs your roof after a storm or replaces your inventory after a fire. However, there is a hidden financial gap that standard property insurance often misses: the “cost of staying in business” while your doors are physically closed.

This is where Business Income and Extra Expense (BIEE) coverage becomes essential.

The Two Pillars of BIEE

Think of BIEE as a financial bridge that keeps your business viable while your physical space is under reconstruction. It generally consists of two distinct parts:

  1. Business Income Coverage: This focuses on revenue replacement. If a disaster forces a six-week shutdown, this helps cover the recurring bills—like payroll and rent—that don’t stop just because your income has.
  2. Extra Expense Coverage: This focuses on mitigation. It covers the “above and beyond” costs required to keep your business operating in a temporary capacity so you don’t lose your customer base to competitors.

What Qualifies as an “Extra Expense”?

Extra expense coverage applies to reasonable, temporary costs incurred to avoid a total shutdown. Common examples include:

  • Relocation: Renting a temporary storefront or office space.
  • Logistics: Moving costs, furniture rental, and utility setup fees for a temporary site.
  • Acceleration: Paying “rush fees” to contractors or expedited shipping for replacement inventory.
  • Communication: Marketing and advertising costs to inform your clients that you’ve moved.

Crucial Distinction: This coverage does not pay for the physical repairs to your building; your property insurance handles the bricks and mortar. Extra expense coverage handles the logistical hurdles of surviving the recovery period.

Understanding the Fine Print

Coverage isn’t automatic; it is strictly tied to the terms of your primary property policy.

  • The Trigger: Coverage only activates if the damage was caused by a “covered peril”. If your property policy excludes floods or earthquakes, your BIEE coverage will also likely be unavailable for those events.
  • The Period of Restoration: This is the window during which the insurance company pays out. It typically begins at the time of the loss and ends when the property should reasonably be repaired.
  • The 12-Month Benchmark: Many policies cap this period at one year. Given modern supply chain delays and permit processing, experts often recommend ensuring you have at least 12 months of protection.

Why the Stakes Are High

The data regarding business survival after a catastrophe is sobering. FEMA reports that 40% of businesses never reopen following a major disaster, and another 25% fail within the first year. The primary culprit isn’t usually the damage itself, but a lack of liquid capital to survive the rebuilding phase.

Proactive Steps for Business Owners

To ensure your business isn’t just a statistic, take these steps today:

  • Audit Your Policy: Confirm with your agent whether BIEE is already included or if it needs to be added as an endorsement.
  • Identify Your Gaps: If you are in a high-risk zone for excluded perils (like floods), look into supplemental coverage to ensure your BIEE can actually be triggered.
  • Forecast Your Financials: Keep clear records of your monthly revenue to accurately project how much “income protection” you would actually need during a shutdown.
  • Plan for the Worst-Case Timeline: Be realistic about how long a total rebuild would take in today’s economy, factoring in labor shortages and material delays.

In Summary

Every business is unique, and your insurance should reflect that. Give us a call and we can help you move from a generic “one-size-fits-all” policy to a customized plan that truly protects your livelihood.

Author

  • Boyd Thiel
    Boyd Thiel

    Boyd Thiel is an agent at Thiel Insurance Group. He can be reached at 920-788-4131.

    View all posts

Article by Boyd Thiel / Business Insurance

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Zach E.
3 days ago
Amanda took good care of my family. Thank you.
Jason
5 days ago
Great place to work with, Hunter went above and beyond to get the coverage we needed for our business, he followed through with everything we needed and answered every question we had. He has a life-long customer now.
Kevin B.
1 week ago
We had a fantastic experience working with Amanda Rome at Thiel Insurance Group to put an umbrella policy in place. Amanda handled everything with impressive speed and efficiency. The process was straightforward, transparent, and hassle-free from start to finish. It’s a relief to work with a knowledgeable professional who values your time and gets things done quickly. Highly recommend Thiel Insurance for anyone looking for reliable coverage and exceptional customer service
Trisha T.
1 week ago
Fantastic to work with !
Eric and Katelynn R.
2 weeks ago
Saved me so much money! Paying half of what I was with my last company.
Marcia D.
3 weeks ago
I called and worked with Chloe Dove for an insurance quote on home, auto, and umbrella liability policies. She was wonderful. She quickly gathered the required information from me and was great at keeping in touch with me. She shopped their available companies with the coverages we needed. We have saved almost a thousand dollars over our previous policies! She kept in touch with me every step of the way. I highly recommend Thiel Insurance Group.
allison N.
3 weeks ago
Amanda was a great agent to work with. So friendly and efficient. I'm glad I switched to this company! Thank you!!
Andrew C.
3 weeks ago
We are switching our insurances. Amanda is wonderful to work with!
Briana D.
3 weeks ago
Amanda was incredibly helpful getting our insurance expedited so we could close on our new home. Her communication and diligence in completing our requests were excellent.
Zoua L.
3 weeks ago
We had such a wonderful experience working with Mason at Thiel Insurance Group! I recently accompanied my in-laws to switch their auto, home, and boat insurance, and Mason made the entire process so easy and stress-free. He was incredibly friendly, knowledgeable, patient, and accommodating. He took the time to explain everything thoroughly, answered all of our questions, and made sure we understood the coverage options. He was also very easy to communicate with and always accessible when we needed him. Best of all, he was able to save my in-laws $1,400 on their insurance for four vehicles, their home, and their boat, all while getting them excellent coverage! It’s refreshing to work with someone who genuinely cares about finding the best options for their clients rather than just making a sale. We truly appreciated his honesty, professionalism, and outstanding customer service. I highly recommend Mason and Thiel Insurance Group to anyone looking for insurance. Thank you, Mason, for making this such a positive experience!
Sue P.
1 month ago
I want to thank Thiel Insurance and Cindy for the help we had on July 27th, 2026, the Appleton tornado. I called right away and Cindy answered. Phone lines were really sketchy, but she certainly understood what was happening. She immediately processed a claim for us and left a nice message to say she had done so. I was so thankful that she initiated the claim and the next day we were able to get things rolling. I just wanted to make sure my thanks were given to Thiel Insurance and Cindy for quick action. Sincerely, The Pergande Family
Mitchell O.
1 month ago
Brielle P.
1 month ago
Amanda was lovely to work with! I needed help changing my car insurance and she was able to guide me through the whole process and put together a quote for me that was exactly what I needed. I appreciate her kindness in answering all of my questions. I would highly recommend working with her!
Kristin M.
1 month ago
I have had nothing but good experiences when I contact Thiel Insurance. My questions are always promptly answered, and in a way that I can understand. I will never go back to trying to find insurance by myself off the Internet!
Nathan S.
1 month ago
Chloe was a consummate professional from start to finish. As a first-time homeowner, I knew I needed a homeowner’s insurance policy. Chloe not only helped me get a homeowner’s policy but also helped me to bundle that policy with a new auto policy and also an umbrella policy get better rates one each while also helping me cancel my renters insurance on my prior policy. Chloe also assisted in communications with my lender institution. It truly was a one-stop shop. Chloe communicated with me every step of the way, was always willing to answer questions, and provided frequent updates. She made purchasing insurance easy. I would easily recommend her services to others.
James S.
2 months ago
Teresa Van L.
2 months ago
I have had Thiel home and auto insurance for about 10 years. Their customer service has been warm, friendly, and very helpful. When our condo insurance rates kept going up, I knew Thiel insurance could help. Hunter was able to find some alternative providers and now we are saving thousands a year. That has made our HOA very happy!
Paeton Van A.
2 months ago
Amanda was incredibly helpful finding the right plan for my needs during a very busy week. She worked hard behind the scenes for me and was able to meet my tight deadline and work with my schedule to get everything signed in time.
Ryan T.
2 months ago
Hunter was extremely helpful for setting up my general liability and workers comp insurance for my home services business. He answered all of my questions and made the whole process extremely simple and easy. I highly recommend Hunter and Thiel Insurance Group
Kaleb W.
2 months ago
Amanda was very quick to respond in all aspects of this process. I was taken care of and appreciate it very much.
Savanna
2 months ago
Fast, simple, and easy from start to finish. I ended up with more coverage for a better price. Couldn’t have asked for a better experience.
Michael N.
2 months ago
Awesome company to work with, professional and easy to get setup with business insurance. Will definitely recommend to others and will continue to work with.
amy T.
2 months ago
Hunter Thiel did a great job helping me with insurance. It was a smooth process and he helped me save money too
Landon M.
2 months ago
I reached out to Thiel for a business insurance quote, utilizing the website contact form, and I received a phone call from Hunter within an hour or two. Hunter was very informative with the various options available and once I provided some additional information, he was able to give me a verbal quote that we finalized a few days later with an in-person meeting. I was impressed with the response time and how quickly we were able to move through the process. Hunter and the rest of the Thiel staff are also very friendly and easy to communicate with. I had done some previous research on average prices and coverage amounts for my line of business (excavation contractor), and felt like the prices quoted were fair, especially with the amount of coverage that Thiel is able to provide. All in all, it has been a great experience so far and I would highly recommend them to other potential customers.
ben D.
2 months ago
Saved me 7000 on my trucking insurance!!

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Thiel Insurance Group, LLC

An independent insurance agency serving the Fox Valley since 1960. Thiel Insurance Group, LLC BBB Business Review

Appleton Location

Thiel Insurance Group, LLC
620 N. Richmond St
Appleton, WI 54911
Phone: 920-739-6241
Fax: 920-739-3591

Kimberly Location

Thiel Insurance Group, LLC
122 W. Kimberly Ave
Kimberly, WI 54136
Phone: 920-788-4131 
Toll-Free: 866-788-4131 
Fax: 920-788-6795

Hours

Mon – Thur:
8:00 – 5:00
Friday 8:00 – 3:00
Saturday and Sunday Closed
Most Anytime by Appointment

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