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Thiel Insurance Group, LLC - Appleton & Kimberly


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Appleton: 920-739-6241
Kimberly: 920-788-4131

May 14, 2026

Extra Expense Coverage

Book store fire

Most entrepreneurs understand the importance of commercial property insurance. It’s the safety net that repairs your roof after a storm or replaces your inventory after a fire. However, there is a hidden financial gap that standard property insurance often misses: the “cost of staying in business” while your doors are physically closed.

This is where Business Income and Extra Expense (BIEE) coverage becomes essential.

The Two Pillars of BIEE

Think of BIEE as a financial bridge that keeps your business viable while your physical space is under reconstruction. It generally consists of two distinct parts:

  1. Business Income Coverage: This focuses on revenue replacement. If a disaster forces a six-week shutdown, this helps cover the recurring bills—like payroll and rent—that don’t stop just because your income has.
  2. Extra Expense Coverage: This focuses on mitigation. It covers the “above and beyond” costs required to keep your business operating in a temporary capacity so you don’t lose your customer base to competitors.

What Qualifies as an “Extra Expense”?

Extra expense coverage applies to reasonable, temporary costs incurred to avoid a total shutdown. Common examples include:

  • Relocation: Renting a temporary storefront or office space.
  • Logistics: Moving costs, furniture rental, and utility setup fees for a temporary site.
  • Acceleration: Paying “rush fees” to contractors or expedited shipping for replacement inventory.
  • Communication: Marketing and advertising costs to inform your clients that you’ve moved.

Crucial Distinction: This coverage does not pay for the physical repairs to your building; your property insurance handles the bricks and mortar. Extra expense coverage handles the logistical hurdles of surviving the recovery period.

Understanding the Fine Print

Coverage isn’t automatic; it is strictly tied to the terms of your primary property policy.

  • The Trigger: Coverage only activates if the damage was caused by a “covered peril”. If your property policy excludes floods or earthquakes, your BIEE coverage will also likely be unavailable for those events.
  • The Period of Restoration: This is the window during which the insurance company pays out. It typically begins at the time of the loss and ends when the property should reasonably be repaired.
  • The 12-Month Benchmark: Many policies cap this period at one year. Given modern supply chain delays and permit processing, experts often recommend ensuring you have at least 12 months of protection.

Why the Stakes Are High

The data regarding business survival after a catastrophe is sobering. FEMA reports that 40% of businesses never reopen following a major disaster, and another 25% fail within the first year. The primary culprit isn’t usually the damage itself, but a lack of liquid capital to survive the rebuilding phase.

Proactive Steps for Business Owners

To ensure your business isn’t just a statistic, take these steps today:

  • Audit Your Policy: Confirm with your agent whether BIEE is already included or if it needs to be added as an endorsement.
  • Identify Your Gaps: If you are in a high-risk zone for excluded perils (like floods), look into supplemental coverage to ensure your BIEE can actually be triggered.
  • Forecast Your Financials: Keep clear records of your monthly revenue to accurately project how much “income protection” you would actually need during a shutdown.
  • Plan for the Worst-Case Timeline: Be realistic about how long a total rebuild would take in today’s economy, factoring in labor shortages and material delays.

In Summary

Every business is unique, and your insurance should reflect that. Give us a call and we can help you move from a generic “one-size-fits-all” policy to a customized plan that truly protects your livelihood.

Author

  • Boyd Thiel
    Boyd Thiel

    Boyd Thiel is an agent at Thiel Insurance Group. He can be reached at 920-788-4131.

    View all posts

Article by Boyd Thiel / Business Insurance

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Teresa Van L.
4 days ago
I have had Thiel home and auto insurance for about 10 years. Their customer service has been warm, friendly, and very helpful. When our condo insurance rates kept going up, I knew Thiel insurance could help. Hunter was able to find some alternative providers and now we are saving thousands a year. That has made our HOA very happy!
Ryan T.
1 week ago
Hunter was extremely helpful for setting up my general liability and workers comp insurance for my home services business. He answered all of my questions and made the whole process extremely simple and easy. I highly recommend Hunter and Thiel Insurance Group
Kaleb W.
2 weeks ago
Amanda was very quick to respond in all aspects of this process. I was taken care of and appreciate it very much.
Savanna
2 weeks ago
Fast, simple, and easy from start to finish. I ended up with more coverage for a better price. Couldn’t have asked for a better experience.
Michael N.
2 weeks ago
Awesome company to work with, professional and easy to get setup with business insurance. Will definitely recommend to others and will continue to work with.
amy T.
2 weeks ago
Hunter Thiel did a great job helping me with insurance. It was a smooth process and he helped me save money too
Landon M.
2 weeks ago
I reached out to Thiel for a business insurance quote, utilizing the website contact form, and I received a phone call from Hunter within an hour or two. Hunter was very informative with the various options available and once I provided some additional information, he was able to give me a verbal quote that we finalized a few days later with an in-person meeting. I was impressed with the response time and how quickly we were able to move through the process. Hunter and the rest of the Thiel staff are also very friendly and easy to communicate with. I had done some previous research on average prices and coverage amounts for my line of business (excavation contractor), and felt like the prices quoted were fair, especially with the amount of coverage that Thiel is able to provide. All in all, it has been a great experience so far and I would highly recommend them to other potential customers.
ben D.
4 weeks ago
Saved me 7000 on my trucking insurance!!
Jeff M.
4 weeks ago
Hunter Thiel was absolutely great to work with. He made the process of getting new home and auto insurance extremely easy and straightforward, and he also helped me get life insurance set up. He took the time to explain everything clearly, answered all of my questions, and made sure I understood exactly what I was getting. What really stood out to me was how responsive and helpful Hunter was throughout the entire process. I never felt pressured or like I was just another policy. He actually took the time to understand what I needed and made sure I was properly covered while still getting me a great value. I’d highly recommend Hunter to anyone looking for an insurance agent. Professional, knowledgeable, easy to work with, and genuinely cares about his clients. Great experience all around!
TM S.
4 weeks ago
Amanda made this process a breeze. From responding to my request for a quote, to walking me through the information and finalizing it all. It was so much easier than I expected. Thank you Amanda!!!
TA K.
1 month ago
I wish I could give them 10 stars... gave EXCEPTIONAL help post Tornado damage with our policy. So grateful for a company that is really there for people. THANK YOU
Tim N.
1 month ago
Mason is a star ⭐
Patrick S.
1 month ago
Rheda S.
2 months ago
Did a full coverage review. Hunter was thoroughly, professional and great to work with
Cody B.
2 months ago
Mason helped me find better coverage at a much better rate than I had before. He answered any questions that I had and was always willing to run through different quotes to see how the numbers compared. Highly recommend!
Brian F.
2 months ago
Angie is great ! Very knowledgeable and easy to work with. All of the folks at Thiels have been terrific to deal with over the past 15 years.
Levi W.
2 months ago
Chloe was a huge help in getting me set up with a new auto and renter’s policy - She found me BETTER coverage at a LOWER cost than my previous policy! Thanks so much for your help!!
Nathan H.
2 months ago
I came in with concerns about a prior agency and was looking to reduce my insurance costs. Hunter was able to help me get nearly identical coverage for significantly less. Very happy and looking forward to working with them going forward.
Sarah
2 months ago
They were able to get pricing that is Infinitely Better than I had previously been paying for my car insurance. Like $1,200 LESS A YEAR better. They have also made it a super chill and an easygoing experience for me. They were able to answer all the questions I had and make it understandable for me. I highly recommend! (Thank you, Hunter!)
itsmeee
2 months ago
Thank you so much Amanada for the fast response!
Heather L.
2 months ago
Hunter was personable and helpful in explaining and answering any questions I had. Additionally, he was able to provide vehicle insurance at half the cost of my previous policy for the same amount of coverage. I highly recommend giving Thiel a call!
Diane S.
2 months ago
We been with Boyd since he started and been very happy in the way he helped us with our insurance needs
Milagros C.
2 months ago
J V.
3 months ago
Jarret was great to work with! He was very knowledgeable and responded to all of my questions almost immediately. He also explained everything thoughroly and in easy to understand terms. Start to finish my new policy was set up in less than 2 days and I'm now saving over $1000 per year!
Jeff B.
3 months ago
Hunter and Theil Group helped us with a tricky cross country move and new property purchase. They were efficient, quick, and had great communication. I would highly recommend them.

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Thiel Insurance Group, LLC

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Appleton Location

Thiel Insurance Group, LLC
620 N. Richmond St
Appleton, WI 54911
Phone: 920-739-6241
Fax: 920-739-3591

Kimberly Location

Thiel Insurance Group, LLC
122 W. Kimberly Ave
Kimberly, WI 54136
Phone: 920-788-4131 
Toll-Free: 866-788-4131 
Fax: 920-788-6795

Hours

Mon – Thur:
8:00 – 5:00
Friday 8:00 – 3:00
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Most Anytime by Appointment

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